The Plus X Award, prize for innovative technologies, sport and lifestyle products, is in its 13th year in 2016 and honours manufacturers for their quality advantage. Albert Einstein once said: “More than the past, it is the future that interests me, since that’s where I intend to live.” With this principle in mind, the Plus X Award distinguishes products that are innovative and viable for the future and possess at least one “Plus X” factor – the additional value of a product.
For companies, an innovate mindset is the absolute basic foundation for enduring success. The advances made as a result directly benefit the consumer. It is precisely these kinds of innovations that simplify our lives, make them more enjoyable and are ecologically meaningful and that are distinguished by the Plus X Award. The seal of approval signifies an expressive buy recommendation for the purchaser at the PoS. With today’s atomistic market structures it is more than ever necessary to help the consumer in his purchase decision and indicate him fast and simply the really innovative and highly qualitative products.