In addition to consideration for each of the Plus X Award categories, the products are eligible for a further award: the “Best Product 2016/2017”. This award will be conferred on the product that receives more individual category seals of approval than other comparable products within its product category.

This seal of approval shows an attractive and unique selling proposition for the consumer quickly to be grasped. The integration in the packaging material offers a clear advantage at the point of sale. Also the integration of the award in advertisements, tv spots and online campaigns shows a useful guidance for potential buyers.