For the first time, the Plus X Award has honored four leading businessmen in 2011 as “Managers of the Decade”. At a ceremony held at the renowned Business Club of Düsseldorf, the title was awarded to Rainer Führes, Chief of Consumer Imaging Canon Europe; Erich Geisser, managing director of Dyson GmbH; Helmut Geltner, managing director of De‘Longhi Germany GmbH, and Anton Schalkamp, managing director of Bose GmbH.

At the awards ceremony, the organizers, judges and goodwill ambassadors of the Plus X Award praised the four honorees. Well known trade journalists outlined the achievements and presented the certificates. Volker Wachs (Publisher of CE&TRADE digitalMarkt) held the laudatory speech for Rainer Führes, Andreas Rockenbauer (Publisher of E&W Österreich) held the laudatory speech for Erich Geisser. The laudator for Helmut Geltner was Peter Lanzendorf (Publisher of CE&TRADE digitalMarkt) and Olaf Sturm (Editor in chief of i-fidelity.net) held the laudatory speech for Anton Schalkamp.