In 2015, a special accolade has been awarded in addition to the most innovative brands of the year: The seal for the “Best Design Brand 2015/2016”. This award is limited to a small number of winners only. It honors those brands whose products have won the most quality seals in the “design” category over the whole year.
From a consumer perspective, design becomes more and more relevant in different segments. Buying cars, consumer electronics, sports or lifestyle products or designing one’s interior: product design is one of the most important reasons for buying. It contributes considerably to the decision which brand wins over its competitors. Outstanding design provokes a closer look by the potential customer. Good design creates positive emotions and addresses the experience-orientation when buying.
Thus, the Award for the “Best Design Brand” is an exclusive and valuable quality seal. The Jury, partners, ambassadors and organizers of the Plus X Award congratulate all current winners on their outstanding brand performance.